Education · Product · Content
Not a landing page — a full education product. Workshop funnels for two audiences, longer tracks for founders and institutions, apply flow, moderated student showcase, and a school blog. Brand, curriculum, and shipping in one loop.
The problem
Founders and builders need to learn AI-native development — but a course isn't just curriculum. It's positioning, sales pages, apply flow, proof from students, and content that earns trust before someone pays.
I built the whole surface: two workshop doors (founders vs tech builders), longer program paths, brochure and apply, a moderated showcase for student builds, and a blog that sells the craft without sounding like a brochure.
What shipped
01 · Funnels
Two workshop doors
Founder Ship Stack (2-day) for non-tech founders. 7-day Cursor workshop for AI IDE craft. Each with its own sales page, curriculum, and positioning.
02 · Longer tracks
Founder · Institute · Partner
Six-month founder path, institutional batches, train-and-build partner model — flat paths, apply flow, and brochure for serious leads.
03 · Proof loop
Showcase + blog
Students submit builds for moderated showcase. School blog publishes craft notes on a schedule. Referral codes track who brought whom.
My role
Product & positioning — who each workshop is for, what they walk away with, honest framing (no fake stats).
Design & brand — visual system, typography, page structure across the subdomain.
Content — sales copy, curriculum outlines, blog posts that teach before they sell.
Engineering — static site on Vercel, Supabase for applications and showcase moderation, APIs multiplexed within serverless limits.
Want a portfolio like this? I'm giving away 5 free — email me and I'll follow up.