A decade of design.
Then I learned to ship.

Three acts

How design became building.

1. Act 1 · 2017–2020

   Designour — 0→1 with founders

   Ran a UI/UX studio in Gurgaon. Not agency wallpaper — deep conceptualization with founders who needed clarity before scale. User interviews, psychology, product shape, then working with developers to get things built.

   • Naming, identity, and product foundations for Zet, Tinkerly (Srjna), Countingwell, and others
   • Customer conversations before pixels — understanding what people actually needed
   • Shipping through dev teams: design systems, specs, and iteration until it worked in production
   Zet Tinkerly Countingwell All collaborations →

2. Act 2 · 2020–2023

   Product leadership under pressure

   Haptik as PM — AI conversational commerce at scale. NEETPrep as interim CEO — operator mode when revenue and team needed someone in the room, not on a call.

   • Design thinking tested beyond the studio — roadmaps, tradeoffs, what customers touch at scale
   • Proof that taste and user understanding matter as much in growth as in 0→1

3. Act 3 · 2023–now

   AI-native builder — the loop closes

   Same eye for product shape and user psychology — now I ship myself. Cursor and AI-assisted coding turned "designer who works through developers" into "founding product person who owns the full loop."

   • WorkForce, Opportunity OS, Cursor AI School, workshop ops, content engine — designed and shipped end-to-end
   • Cursor AI School — teaching the same bridge I crossed
   • Still the 0→1 phase: clarity before process, taste alongside logic

Differentiator

Why this matters if you're hiring a builder.

A dev who learned Figma ships features. Someone who spent a decade in user psychology, founder workshops, and product conceptualization ships the right thing — and now can get it into users' hands without waiting on a handoff.